B2B & Wholesale Checker

Why B2B matters for DTC brands

For most consumable, beauty, food, and apparel brands, wholesale becomes 30–50% of total revenue within 2–3 years of launch. B2B has higher AOV ($800–5,000 vs $50–150 DTC), lower CAC, and predictable repeat orders. Most DTC brands underinvest here because the tooling has historically been bad — modern B2B apps fix that.

B2B platform comparison

• Shopify B2B (Plus only) — most powerful, company accounts, price lists, payment terms, requires Shopify Plus ($2,300+/mo)
• SparkLayer — works on Shopify standard plans, modern UI, $99–399/mo
• Wholesale Gorilla — Shopify-focused, popular for small DTC brands, $39+/mo
• BSS B2B Solution — feature-rich, customer-group pricing, $25+/mo
• WooCommerce Wholesale Suite — plugin-based, one-time + license fees

Net terms unlock bigger orders

Resolve, Balance, and TreviPay let you offer Net-30 / Net-60 to verified businesses without taking on the credit risk yourself — they pay you upfront and collect from the buyer. Adding net-terms typically raises B2B AOV 30–60% because larger accounts won't pay credit-card upfront for $5K+ orders.

Faire vs your own portal

Faire and Ankorstore are excellent for first-time wholesale acquisition — they have buyer demand, free shipping for buyers, and Net-60 baked in. They take 15–25% commission and own the customer relationship. Use marketplaces for acquisition, then move repeat accounts to your own B2B portal.