FullStory records every user session and surfaces behavioral insights — rage clicks, dead clicks, frustration signals. StoreVitals proactively monitors store health and flags technical issues before they create the frustration FullStory captures.
FullStory and StoreVitals answer different questions. FullStory answers 'What are customers doing and where are they struggling?' StoreVitals answers 'What technical problems are hurting my store right now?' Most ecommerce teams benefit from both: StoreVitals catches the broken canonical tags and slow LCP before FullStory shows you customers bouncing from the product page.