Monitor Backlinks tracks new and lost backlinks pointing to your site, plus competitor backlink growth. StoreVitals monitors what your site itself looks like to crawlers — they cover opposite sides of the SEO equation.
These are complementary tools that cover opposite sides of SEO: off-page (Monitor Backlinks) and on-page (StoreVitals). Monitor Backlinks is the right tool when your strategy hinges on building or recovering backlinks — agencies, content marketers, and brands actively investing in link campaigns benefit most. StoreVitals is the right tool when you want continuous assurance that your store itself is technically healthy: that schema is intact, security headers are present, broken links are caught quickly, and outbound rel attributes comply with Google's policies. Many stores need both; ecommerce stores under $5M revenue typically get more value from StoreVitals first, since on-page issues compound faster than backlink decay.