Comparison

StoreVitals vs MxToolbox

MxToolbox is the standard tool for DNS, email deliverability, and blacklist diagnostics. StoreVitals is a broader ecommerce health monitor that includes basic DNS health checks alongside performance, SEO, and security audits.

5
StoreVitals wins
2
Tied
4
MxToolbox wins
StoreVitals
Free – $49/mo
MxToolbox
Free – $199+/mo

Feature-by-feature comparison

Feature
StoreVitals
MxToolbox
Automated weekly ecommerce health scans
Yes
No
SPF/DMARC/MX record health check
Yes
Yes
Broken link and redirect chain detection
Yes
No
Structured data and SEO audit
Yes
No
Performance and Core Web Vitals signals
Yes
No
Security header monitoring
Yes
No
Public REST API for agency workflows
Yes
Yes
Email deliverability deep diagnostics
No
Yes
Blacklist monitoring across 100+ DNSBL
No
Yes
Mailflow analysis and SMTP debugging
No
Yes
TLD and DNS propagation tools
No
Yes

Why choose StoreVitals

  • Full ecommerce health audit, not just DNS/email diagnostics
  • Free tier covers complete site audit
  • Pillar-based scoring (SEO, Security, Performance, Accessibility, Content)
  • Built for ecommerce-specific issues (product page SEO, image optimization, etc.)
  • DNS health check integrated alongside other categories

Why choose MxToolbox

  • Industry-standard email deliverability diagnostics
  • Comprehensive blacklist monitoring across 100+ DNSBL
  • Deep SMTP debugging and mailflow analysis
  • Real-time DNS propagation checking
  • Decades of trust as the go-to email diagnostic tool

The verdict

MxToolbox is the gold standard for email deliverability and DNS diagnostics — if those are your specific concern, use it. StoreVitals takes a broader approach: DNS health is one of many checks alongside SEO, performance, security, accessibility, and content. For ongoing ecommerce health monitoring, StoreVitals' weekly scans catch issues across the full surface area. For a deep dive when an email problem appears, MxToolbox is still the right tool. The two complement each other; many of our agency users rely on both.

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