SEOptimer generates white-label PDF audit reports for agencies and freelancers. StoreVitals automates ongoing ecommerce health monitoring with alerts and scheduled rescans. Both give you a site health score — but the workflow and audience are different.
SEOptimer is the right tool for agencies and freelancers whose primary workflow is generating client-facing PDF audit reports with their own branding. The embeddable widget and polished export are genuinely strong. StoreVitals is the right tool for store owners, in-house ecommerce teams, and agencies who need ongoing health monitoring — automated rescans, real-time alerts, and a score that updates week over week rather than a snapshot PDF produced manually. The pricing reflects this: SEOptimer is priced as a report-generation tool; StoreVitals is priced as a monitoring subscription. Many agencies use both: SEOptimer to produce initial client reports, StoreVitals to monitor client stores between engagement calls.